HF-GmbH Privacy policy

Your data is in safe hands with us. The processing of your personal data on www.HFGmbH.de is carried out in accordance with the applicable data protection laws. In this Privacy policy, we provide you with information about the specific processing of your personal data when you visit our websites

Privacy policy last updated: May 2018

1. Controller

HF-GmbH Elektroplanung
Hopfenstraße 14
76185 Karlsruhe
Phone +49 (721) 8248595-0
Fax +49 (721) 8248595-10
Email: HF-Datenschutz@HF-GmbH.de

Data Protection Officer:
Roland Hofmann
HF-GmbH Elektroplanung
Hopfenstraße 14
76185 Karlsruhe

2. Data which is collected and the purpose of data processing

We collect personal data on the basis of your consent to perform a contract with you and/or to fulfil a legal obligation. Personal data is any information relating to an identified or identifiable natural person.

3. Usage data

We collect usage data when you visit our homepage:
Time of access
Browser type and version
Operating system
Device data
IP address (anonymised).

We store this usage data separately from other data. We process the usage data exclusively for statistical purposes, to guarantee system security, for technical improvement and to optimise the web services on offer.

4. Passing on data

Personal data will only be passed on to third parties or contractors for commissioned data processing if this is necessary for the respective purposes. We pass on personal data to specialised service providers, for example to shipping and payment service providers. Data will only be transmitted to third countries if we expressly refer to this in this Privacy policy.

We take appropriate measures to ensure that the third parties maintain an adequate level of protection for personal data.

5. Data erasure

Personal data which is stored will be erased if you revoke your consent for processing, if the data is no longer required to fulfil the purpose for which it was stored or if its storage is or becomes prohibited for other legal reasons. If the data is erased or blocked, the corresponding services can no longer be used.

6. Newsletter and email advertising

6.1 Newsletter

We would like to inform you about exciting projects and news from the world of electrical planning if you have given us your consent for this or if this complies with the legal regulations. By subscribing (double opt-in procedure) to the newsletter, you provide your consent to receiving the newsletter. The data which is collected (title, name, email address) will only be used for sending the newsletter.

Our newsletter is sent via CleverReach, a service provided by CleverReach GmbH & Co KG. You can find the CleverReach GmbH & Co KG Privacy policy here:


Clever Reach collects and processes usage data relating to the newsletter. This information which is collected is processed for technical improvement purposes and to optimise the newsletter service.

You may revoke your consent to receiving the newsletter and the associated data processing at any time. The revocation takes place via a link in the newsletters, by sending an informal notification to HF-GMBH, Hopfenstraße 14, 76185 Karlsruhe, Germany or by sending an email to HF-Datenschutz@HF-GmbH.de.

Email advertising according to Section 7 (3) Unfair Competition Act (UWG)

Within the scope of the legal permission, according to Section 7 (3) Unfair Competition Act (UWG) we are entitled to use the email address provided by you when you place an order for direct advertising for our own similar products or services. If you no longer wish to receive advertising for similar products or services, you may object to the use of your email address at any time without incurring any costs other than the transmission costs according to the basic rates. You may unsubscribe in any promotional email.

7. Competitions

If you take part in a competition, we collect the personal data you provide for the purpose of the implementation of the competition and for statistical purposes. We will send you an email to the email address you have provided to inform you of the outcome of the competition. Your personal data will be transmitted to the competition partner exclusively for the purpose of sending any prizes. Stored personal data will be erased when it is no longer required for the implementation of the competition or when the storage of this data is no longer required for other legal reasons.

8. Your rights

8.1 Right to object

You have the right to revoke your consent to the processing of your personal data at any time with future effect. This revocation shall not affect the lawfulness of the processing carried out on the basis of the consent up to the point in time of the revocation.

8.2 Right of access

You have the right to request information about the personal data which is stored free of charge. At your request, the information may also be provided electronically.

8.3 Rectification, erasure and restriction of data

You have the right to request the rectification, erasure or restriction of personal data concerning you. If your data is erased or restricted, however, you can no longer use the corresponding services. Your right to erasure may be excluded by legal storage obligations.

8.4 Data export

You have the right to require us to make the data which we process using automatic procedures and for which you have provided your usage consent available to you in machine-readable format or to require us to transmit such data to other controllers.

9. Data security

We protect your personal data from the risks associated with data processing, in particular from unauthorised access, use or publication. For this purpose we maintain appropriate technical and organisational measures that are based on the current state of the art.

10. Cookies and tracking tools

We use temporary session cookies and permanent cookies. Cookies are text files that are stored on your end device and enable analysis of the use of the homepage to be carried out. We use cookies and other data collection tools to collect data that helps us personalise our services.

We use the following tools for this:

10.1 Google Analytics

The homepage uses Google Analytics, a web analysis service provided by Google Inc ("Google"). Google Analytics enables an analysis of the use of the website by the user to be carried out. For example, information about the operating system, the screen, your IP address, website views which have been accessed and the date and time of your visit to our website are recorded. The information about your use of the website which is generated is usually transferred to a Google server in the USA and stored there. We have activated IP anonymisation. Therefore, your IP address will be abbreviated by Google within member states of the European Union or in other states that are party to the Agreement on the European Economic Area before transmission. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and abbreviated there. On behalf of the operator of the website, Google will use this information to evaluate your use of the website, to compile reports on the activities within the app and to provide further services to the app provider in connection with the use of the website. The IP address transmitted within the framework of Google Analytics is not merged with other data by Google. You may prevent the collection of data relating to your use of the website (including your IP address) by Google and the processing of this data by Google by deactivating Google Analytics in your browser. Google offers you the option of deactivating Google Analytics via a browser add-on.

More information on terms of use and data protection can be found at www.google.com/analytics/terms/en.html or at policies.google.com. We would like to point out that Google Analytics has been configured on the website to guarantee anonymised recording of IP addresses (IP masking).

10.2 Facebook Pixel

We use the "conversion pixel" or visitor action pixel provided by Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). By accessing this pixel from your browser, Facebook can subsequently recognise whether a Facebook advertisement was successful, e.g. whether it led to an online purchase transaction. We only receive statistical data from Facebook for this purpose without reference to a specific person. This allows us to measure the effectiveness of Facebook advertisements for statistical and market research purposes. In the event that you are logged in to Facebook in particular, we would refer you to their privacy information https://www.facebook.com/about/privacy/.

Please go to www.facebook.com/settings?tab=ads if you wish to revoke your consent to the conversion pixel.

Contact Us

You will reach out to Any Aparecida Ferreira da Cruz